Online advertising is an ever-changing field. Strategies that produce results one year may not necessarily translate to success the next. Unfortunately, this is a trap that many business owners fall into. Too many people are content to rely on the same strategy that has been in place for the last five, or sometimes even ten years.
There are many reasons why this is the case. Business owners and managers are busy people. However, an effective online advertising strategy can lead to serious growth in your dealership’s end results.
The point is, online advertising is an important tool. If you feel that you’re unable to effectively handle your dealership’s online advertising strategy, hiring an agency can be the ideal solution to this predicament.
The truth is that if you are not consistently monitoring your online advertising, your dealership’s online presence is eventually going to fall by the wayside as the victim of the constantly shifting digital landscape. When it comes to online advertising, you really need to work to stay on top.
It may sound like a ton of work, but don’t let that discourage you from taking advantage of online ads. This is where working with a marketing agency can be very beneficial for you and your dealership.
An agency’s job is to keep up to date on all current trends and deliver you results. If you are on the fence about online advertising, or if you’re looking to learn a little more about it, we’ve got your back. Read on for our take on why online advertising matters to your dealership.
The Difference Between Online Advertising And Digital Marketing
We’ve covered the importance of digital marketing previously, and to the layperson, the two may seem interchangeable, but they are actually two separate entities. There’s really no need to get into all of the nitty-gritty details, but for the purposes of this article, we’ll give you the CliffsNotes version.
The general idea is that digital marketing encompasses all forms of marketing done via various digital channels, devices and platforms. Online advertising is a specific type of digital marketing. It relies on the Internet to deliver specific messages to the target audiences. The most popular types of online advertising are paid ads on search engines or social networks.
Digital marketing also encompasses aspects of your business’s marketing strategy that don’t necessarily involve paid advertisements. Things like branding and customer service fall under the digital marketing umbrella. When you think digital marketing, think all the marketing efforts conducted via various digital channels, devices and platforms. It ranges from digital signs outside of your dealership to paid Google ads..
It’s Cost Effective
One of the largest advantages of online advertising is its cost-effectiveness, especially when compared to traditional advertising. Since online advertisements generally cost less to produce, the overhead on digital ads tends to be much lower.
Not only that but with many types of online advertising you have the ability to choose your pricing model. Options like PCP (Paid-Per-Click), CPM (Cost Per Impression), CPA (Cost Per Action), and well as a couple others. This allows you to choose the best method that aligns with your advertising goals, ultimately saving you money.
Laser Focus Your Targeting
Unlike traditional forms of advertising, online ads can be hyper-targeted to your specific audience with relative ease. Flyers, brochures, TV commercials, and other forms of traditional media cost quite a bit of money, and they are by necessity targeted to a very broad array of people.
Online advertising allows you to research various demographics, and specifically target the groups of people who you know to be your target audience. This cuts costs dramatically, while also delivering a more personal experience to those who engage with your online ads. Both of which are factors which can result in a pretty substantial return on investment.
Online Advertising Isn’t Going Anywhere
As more and more aspects of our lives and businesses are shifting to the digital realm, the need for an effective online presence is paramount. If your business is not participating in online advertising then you are likely missing out on key opportunities for your business to grow.
Whether you decide to do your online ads in-house, or you hire an agency to take over, you really should be investing in digital advertising.
Why Online Advertising Matters
At the end of the day, online advertising is just one part of your dealership’s overall marketing mix. Though it’s just a single part of the plan, it can pay off substantially for you to seriously look into it for your company. If you have any questions about our online advertising services, feel free to reach out at firstname.lastname@example.org or (866) 899-2021.
Have you had any experience with online advertising for your motorcycle dealership? Let us know in the comments below.